A Canadian entrepreneur working in home services and sales.
Saeed Torbati is a Canadian entrepreneur with experience in home services, sales operations and business development. This page is a brief introduction to that background.
Saeed Torbati is a Canadian entrepreneur with experience in home services, sales operations and business development. His professional interests include building effective teams, improving business processes and practical entrepreneurship.
Most of that experience comes from service businesses, where the work is sold in someone's home, delivered by a crew and judged on whether the job was done properly. That environment rewards clear quoting, honest expectations and follow-through more than it rewards clever positioning.
Sales operations is the part he keeps coming back to: how leads are handled, what a good conversation actually sounds like, when to walk away, and how a small team keeps its promises when volume goes up. Business development is the same discipline pointed outward, at partners, channels and new service lines.
This website provides a brief introduction to that professional background and a way to get in touch. The notes section collects longer writing on the same topics.
What I pay attention to.
A business runs on the quality of its ordinary days, not on its best week.
I look at the same few things in any operation: how a customer is answered, how a quote is built, who owns the next step, and what happens when something goes wrong. Fix those and most of the noise disappears.
I also think teams get blamed for problems that are really process problems. If two capable people keep dropping the same handoff, the handoff is badly designed. Writing it down is usually cheaper than hiring around it.
Saeed
Six things this site keeps returning to.
Effective teams
Clear roles, realistic workloads and a shared definition of finished.
Business processes
Written steps for the work a business repeats every single day.
Sales operations
Lead handling, quoting, follow-up and honest expectations.
Home services
Selling and delivering work inside a customer's home.
Business development
Partners, channels and new service lines, tested carefully.
Practical entrepreneurship
Ordinary execution, without hype or shortcuts.